Olam Agri Introduces Crown Thick Spaghetti: A Delicious New Twist on a Classic Favorite
Abuja, Nigeria – Crown Flour Mill (CFM) Limited, the wheat milling and pasta business of Olam Agri in Nigeria, has unveiled a new addition to its product range—Crown Thick Spaghetti—at a vibrant launch event held in Abuja on April 16, 2025.
Designed to enhance the flavor and satisfaction of everyday meals, the new Crown Thick Spaghetti was enthusiastically received by distributors and retailers in attendance, who played a crucial role in its successful launch. The event offered a platform for meaningful engagement, reflecting CFM’s strong network and commitment to delivering food products that meet the evolving tastes of Nigerian consumers.
Backed by Olam Agri in Nigeria’s investments in local wheat farming through initiatives like Seeds for the Future, CFM has become a trusted name in providing high-quality, fortified food options that are both nutritious and affordable. The launch of Crown Thick Spaghetti further strengthens its diverse pasta portfolio and its role in supporting food security in Nigeria.
We’re introducing a new standard for spaghetti in Nigeria—crafted to deliver premium taste, texture, and satisfaction. Crown Thick Spaghetti continues our tradition of innovation and excellence in food manufacturing.
Siddharth Suri,
Vice President & Business Head at Crown Flour Mill
Crown Thick Spaghetti was developed with versatility in mind—perfect for rich sauces or local favorites like Jollof spaghetti. It fills a gap in the market, and early feedback from consumer trials has been overwhelmingly positive.
Bola Adeniji,
General Manager & Head of Marketing at Olam Agri in Nigeria
The event also featured popular Northern music star and brand ambassador Ali Jitta, who praised the brand’s consistency and wide availability: “CFM products are always tasty, healthy, and easy to find. This new spaghetti takes things up a notch—it’s filling, flavorful, and made with the Nigerian consumer in mind. I’m proud to be associated with it.”
Alhaji Umar Buba, Alhaji Murtala Abdullahi, and Alhaji Namadi Inumu were honoured at the launch in recognition of their outstanding distribution performance. They commended CFM for its strong partnerships and market-focused strategies.
Crown Thick Spaghetti reflects our dedication to supporting the government’s New Hope Agenda for food security. We continue to invest in innovation and production to deliver accessible, nutritious food that resonates with the tastes and needs of Nigerian families.
Nitin Mehta,
Managing Director & Business Head of Crown Flour Mill
With this launch, Olam Agri reaffirms its leadership in Nigeria’s food landscape—bringing innovation to the table, one delicious bite at a time.
