30 years of experience as an established flour-miller and producer of pasta goods in African markets.
We build long-term relationships with customers such as artisanal bakers, industrial users, and consumers, through our expertise, consumer insights and efficient flour milling operations. With a strong focus on quality, food safety, innovation, and cost efficiencies, we produce a range of flours for breads, baguettes, pasta, biscuits, semolina, and confectionery.
Flour Milling in West Africa
With a strong regional footprint across Nigeria, Senegal, Ghana, and Cameroon, we produce high-quality flour to meet the growing demand for wheat-based products, popular amongst African consumers. We’re focused on attaining market leadership by building category leading brands such as Mama Gold in Nigeria, First Choice in Ghana and Senegal, and Bijou in Cameroon.
Innovative Flour Fortification
Supporting African Households
Malnutrition and stunting are major concerns in sub-Saharan Africa. To help alleviate the issue, we're fortifying wheat flour with essential vitamins such as vitamin A, vitamin B, folic acid and zinc. Wheat flour derivative foods such as semolina, bread, noodles and pasta are staples in Nigerian households and an estimated 75 million food portions are consumed daily.
New Fortification Facilities
We have invested in a facility in Nigeria that prepares vitamin premix to the highest standards and in accordance with the Standards Organisation of Nigeria (SON). This gives us control over the quality of premix which in turn means having a consistent high quality fortified flour. The facility will be the first of its kind in Nigeria and is collaborating with non-profit organisation TechnoServe to develop more nutritious vitamin-fortified wheat flour and derivative food staples to help Nigerians live a healthier life.
Consumer Insights to Help Customers Succeed
Our product development team works closely with bakeries to develop and test products, in order to tailor-make products that meet customers’ specific requirements. Our consumer insights team analyse and interpret data to help customers make informed decisions as products are being developed. This research enables us to help understand what consumers need, and crucially, why they feel this way.
Food Safety
We’re committed to the highest food quality and safety standards and in 2021 achieved the Food Safety Standard Certification (FSSC) 22000. The standard ensures that its range of products, that include leading brands Mama Gold Flour, Crown Premium Pasta and Supreme Semolina, comply with the stringent requirements of the Global Food Safety Initiative (GFSI) and those of the International Organization for Standardization (ISO).
Training Underprivileged Children to Bake
In collaboration with Ennoble Africa Foundation we’re empowering underprivileged children in Accra by imparting baking skills through the “Big Baker" project.
Training Underprivileged Children to Bake
In collaboration with Ennoble Africa Foundation we’re empowering underprivileged children in Accra by imparting baking skills through the “Big Baker" project.
Wheat Milling & Pasta Stories
- 16 December 2024
- News
Crown Flour Angels Baking Academy Hits 700 Graduates
- 24 December 2024
- Press Release
Introducing Mama’s Pride Macaroni: A Delicious and Nutritious Choice for Nigerian Kitchens
- 26 November 2024
- Press Release
Olam Agri and Lake Chad Research Institute announce the release of a heat tolerant, super early wheat variety to support Nigerian farmers
