Olam Agri Launches Dêmin to Empower <span class='txt-orange'> Rubber Producers in Côte d’Ivoire</span>

<span class='p2'>Olam Agri officially launched the project “Dêmin” on Tuesday, 23 December 2025, in Abengourou. Dêmin, which means support in the Malinké language, is an initiative designed to assist our partner producers in acquiring vehicles and transport equipment, with the aim of improving their productivity and operational performance.</span>

<span class='p2'>Following the “Gouassou” programme, which rewards planter loyalty, and the “Nassey” programme, focused on community support, Dêmin seeks to address the logistical constraints faced by our agricultural partners, particularly in the transportation of cup lump rubber.</span>

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<span class='p2'>The project facilitates the acquisition of new vehicles and essential equipment through a partnership with a financial institution, with the objective of supporting the growth of our suppliers and sustainably strengthening the rubber value chain.</span>
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<span class ='p2'>The Dêmin project aims to reduce lead times and raw material transportation costs, strengthen suppliers’ access to banking services and financial inclusion, secure supply flows, and improve the income levels and operational performance of our partners.</span>
Coulibaly Brahima,
Procurement officer
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<span class='p2'>The beneficiaries are loyal suppliers who consistently deliver their products for at least ten out of the twelve months of the year. In this first phase, 13 vehicles with a total value of USD 550,000 were part of the project. The keys to these vehicles were handed over to seven cooperatives and four individual planters, selected for their loyalty and competitiveness. </span>
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Mohideen Basha
<span class='p2'>These vehicles are not just work tools; they are real drivers of development and symbols of progress for the entire value chain.</span>
Mohideen Basha,
Director of Sustainable Procurement at Olam Agri Rubber
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<span class='p2'>Mr. Basha explained that after initiatives focused on the sustainability initiatives for planters and community support, one of the main challenges faced by producers and cooperatives remains the evacuation and transportation of products. He noted that the Dêmin project provides a concrete response to the challenges linked to high transport costs, which impact supplier performance and supply security.</span>

<span class='p2'>He also highlighted that with Dêmin, Olam Agri is taking another step forward in empowering its partner producers and strengthening their capacities. He reassured stakeholders that flexible repayment terms, ranging from 12 to 48 months, are offered based on beneficiaries’ income levels.</span>

<span class='p2'>“Our ambition is simple: to improve every year, to be a long-term partner, to ensure the satisfaction of our suppliers and our customers, while providing a working environment that complies with regulations,” </span>

<span class='p2'>Through the Dêmin project, Olam Agri reaffirms its commitment to building sustainable partnerships with its suppliers and to developing a more efficient, inclusive, and resilient rubber value chain in Côte d’Ivoire.</span>

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