Broadening our Bake & Shine Initiative to Empower Women in Cameroon’s Eastern Region

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Bertoua, Cameroon – As part of our commitment to women’s empowerment and sustainable livelihoods, we have expanded our flagship Bake & Shine initiative to Bertoua in Cameroon’s Eastern Region, following successful editions in Douala, Guider and Maroua.

The programme equips women with practical baking and confectionery skills, while fostering entrepreneurship, financial independence and long-term economic resilience.

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Over two days, 125 women took part in hands-on training at Prestige Hotel Bertoua. Participants learnt to produce a range of marketable products, including beignets, chin chin, doughnuts, baked peanuts, cakes and cupcakes. The training also covered business management, including bookkeeping, savings management, digital marketing, online sales and using social media to promote small businesses.

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Expanding Our Bake & Shine Initiative to Empower Women in Cameroon’s Eastern Region

Launching a Tree Planting

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To help participants start income-generating ventures, each woman received a start-up kit with essential baking equipment, including mixing machines, flour basins and pots. Certificates of completion were also awarded.

Women’s empowerment covers both economic and social wellbeing, so we included a health awareness component. A total of 350 women received sensitisation on breast and cervical cancer prevention, early detection, nutrition and healthy living, and benefited from free breast and cervical cancer screening.

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Launching a Tree Planting

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Seeing what began as a maiden edition in November 2025 grow into four impactful editions across Cameroon fills me with immense pride. The success of Bake & Shine goes beyond the number of women trained; it is about the lives transformed, the businesses created and the confidence instilled in women to take charge of their futures. Since its inception, the programme has reached and empowered more than 300 women, and the stories of resilience and success we continue to hear are truly inspiring. We firmly believe that when women are empowered, families thrive, communities prosper and economies grow. We remain committed to expanding opportunities that enable more women across Cameroon to unlock their potential.

Ashu Ma-Mbeng Success,

Head of Corporate Communications and Sustainability Lead at Olam Agri Cameroon

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